Creating content for your company’s social media you are definitely striving to make it the best possible way and make your brand stand out. We know how challenging this can be, that’s why we have prepared some tips on how to reach maximum impact with one of the most powerful tools – case study marketing.
Case studies are real-life examples of how your business helps its customers, it shows genuine success stories. With the help of case studies your company can showcase its impact, authority, expertise, credibility, and value to the present and future customers.
Make case studies a part of your content marketing:
- They should include: a challenge: some difficulties your customers faced, a solution your company provided them with, and the results that demonstrate how successfully you have tackled the problem. So choose the most relevant to your audience case studies and turn them into compelling stories.
- Post case studies on your website and social media. Think of the structure, titles, and subtitles. Express your ideas in a clear way and then make sure the texts are well-written. To make the content more noticeable add high-quality pictures, photos, or videos to them.
- Include SEO elements to make your case studies stand out. Research the most relevant keywords and insert them into texts. Add some links if necessary but make sure there are no broken links and all of them should be included in the text.
- Make a special webpage on your website or keep case studies in your Instagram highlights. It helps make them easily reachable so any person visiting your social media or website can check it out.
- Turn case studies in different content forms. Make videos, reels, shorts to showcase these success stories in an interactive way. Write long articles or detailed posts. Experiment with formats to reach a wider audience.
Some extra ideas we find important to share with you:
- the star of the case study story is always your customer, not your brand;
- stick to the same structure while making different forms content, it’s necessary to provide your readers or viewers with clear understanding that in every case study they will find the answers to the same questions;
- try to make your stories convincing to purchase from your company. Showcase your company as supportive and providing but keep in mind the star is the customer.
- stick to a similar style while creating visual parts of your case studies. This will help your audience easily find the posts they are looking for.
Now you know that case studies are an effective tool to draw and capture your customers’ attention to your brand, and can easily create this type of content yourself to make your company stand out.
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