Optimizing Content for Multiple Platforms: Best Practices

Content

You have been creating the content for your personal or brand’s account but it has not brought you the desired results so far? Well, no worries, we know how to fix that and want to share this information with you. Just keep reading and find all the secrets out! 

  1. You will need to audit your already published content. It will help you understand how well it performs on your social media. So you need the following data: likes, shares, views, comments. Analyze this information to see what content performs best, what content types don’t work at all. Then tweak your current content plan the way it meets both needs and expectations of your target audience and your current business needs.
  2. Make sure your content is SEO optimized. If not, you will need to fix it as soon as possible. Start with checking the links you put into your post, blog entry, or article, if they are broken, expired, or lead to wrong websites, change them for some new ones. Then search for relevant keywords on the Internet and put them into your text replacing the outdated ones. This will help search engines like Google notice your webpage or social media account and show it more often. By the way, use hashtags in your posts, stories, and reels too.  
  3. Understand the algorithms of the social networks your company is present at. It will help you post more effectively so your content will be displayed to your audience and beyond. Consider such factors as time of the day you post, quality of your content, its relevance, hashtags, keywords, and the lengths of your videos. Keep in mind the frequency of your posting can also matter. You can use the Instagram or Facebook statistics and insights to explore how well your content performs and make some changes.
  4. Test your new content strategy. Now when you have improved your content strategy, learnt the algorithms, and adapted the content itself, start posting it. Then in a week or so, analyze how well it performs. If you see positive changes and results are improving, keep on. If not, make some revisions again. Maybe you will need to rewrite some texts for better readability, or just change some hashtags.
  5. Be ready to learn from your audience’s feedback. Pay attention to messages and comments you get, always reply to them and give your target audience this essential feeling of being noticed and valued. Use the content they post featuring your brand. Obviously, you don’t need to repost everything they share on social media, choose stories, posts, and videos that meet your company’s marketing strategy and can positively influence it.

Now you have learnt a lot about optimizing your content, and hopefully start employing it. Talking about social media, TikTok is one of the top-rated platforms and we are sure that your company is present there. If not, then it’s high time to start right away and gain new audiences. Since it can be challenging to get lots of subscribers at the beginning, we recommend you use special platforms to get more followers and keep getting new ones in a natural way. We have tested more than 50 different services and Tiktokstorm.com gave us the result we’d expected. First followers started joining our account a few minutes after the purchase. We noticed that they were active so likes and views skyrocketed. Talking about the prices, they are truly affordable. The quality of the services is high. By the way, there’s a support team that’s ready to solve any problem and answer any questions. Since the delivery was smoothe we didn’t need to ask for help. To conclude, employ Tiktokstorm.com to boost your company’s TikTok presence and get new consumers.

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